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Jameson: Asiye
Jameson reached out to license "Inkanyezi" by Kujenga for their latest campaign titled "Asiye" from their latest EP (Common Ground) released in October 2025. The campaign is a celebration of community in creative spaces, where one person reaches their goals with the help of others. Asyie= Let's Go.
Agency: Ogilvy
Production: Sanaa Films
Stream Kujenga's latest EP on all digital platforms.
Kujenga band members (left to right): Bonga Mosola, Thane Smith, Owethu Ndwandwe, Keno Carelse & Zwide Ndwandwe.
Snaps from the live activation of the Asiye campaign in Durban.
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